Our advertising tools can help you reach more customers and grow your brand. Campaigns are easy to set up—and you can set your bids and budgets.
Amazon Ads can lower your advertising costs
According to a 2024 benchmarking report, sellers and other advertisers using our Sponsored Products ads spent 13-79% less per click than alternatives.
Promote your brand with a free Amazon Store
Suppose you’re a Professional seller with a brand enrolled in the Amazon Brand Registry. In that case, you can use Amazon Stores for free to showcase your products and tell your brand story with a multi-page, immersive shopping experience.
Help shoppers explore your full product catalogue with your branded URL in the Amazon store. Use templates and drag-and-drop tiles to create a digital space that fits your brand and spotlights your best-selling products—without writing a line of code.
Advertise in and beyond the Amazon store using cost-per-click ads
Use our sponsored ads campaigns to drive visibility and sales—one click at a time. Surface your products in the Amazon store using keywords to match ads with customers who may be searching for items like yours.
Not sure which type of sponsored ad to try? Answer four questions to get recommendations.
Product Display Ads
Product Display ads are shown only on product detail pages, below the add to cart button, and are the last chance to advertise to a potential customer before something is added to a cart.
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Sponsored Products
Sponsored Products campaigns are cost-per-click (CPC) ads that promote individual products. They appear on product detail pages and relevant search results pages in the Amazon store. Create a campaign in just a few minutes, even if you’ve never advertised before.
Sponsored Brands
Sponsored Brand campaigns are cost-per-click (CPC) ads that feature your brand logo, a custom headline, and multiple products or a video. They appear on relevant Amazon search results pages and help drive discovery for your brand.
Sponsored Display
Sponsored Display is a display advertising solution that promotes individual products using a brand logo, custom headline, and an image or video. Sponsored Display uses machine-learning and programmatic advertising to surface ads across the Amazon store and beyond—on thousands of apps and websites.
Need help selecting the right products to advertise?
Our machine learning capabilities suggest products that are more likely to engage customers if advertised. Look for gray and green labels during campaign creation, and consider adding those products to your campaign.
Our Client
Sell with the fastest-growing and preferred acquisition channel
