WHY MARKETING SERVICES
Optimize your marketing outcomes
Need best-in-class results across the entire marketing lifecycle? With Digital Marketing Services, you can experience the combined potential of data, partnerships, agile collaboration, innovative marketing technology, and constant optimization.
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Better business outcomes
Optimize business results (not just vanity metrics) using full-funnel marketing data. -
Global Expertise
Benefit from best practices from thousands of marketing engagements around the world. -
Data-driven decisions
Improve campaigns and enhance performance with solutions fueled by multisource data. -
More than Marketing Services
Maximize results by tapping into the full power of the Digital global capabilities ecosystem.
WHAT WE DO
Achieve greater returns on your marketing initiatives
Position your brand for unparalleled success.
Companies with a weak brand foundation, misinformed positioning, an undefined persona, and outdated branding that doesn’t align with their current vision can inadvertently stifle their true potential and impede growth aspirations.
Craft a unique brand strategy that captivates customers, employees and investors and leverages distinctive first-mover opportunities to drive your next growth phase.
Great products require powerful positioning.
Products that are considered overly intricate or struggle to convey their value proposition may struggle to meet evolving customer expectations.
To effectively meet customer demands and break through the competitive market landscape, products must be strategically positioned. This positioning relies on unrivalled audience insights, competitive differentiation, compelling messaging, and creative application.
This is undeniably a complex undertaking that necessitates validated research and creative expertise to elevate the product.
Make your thoughts count.
Championing thought leadership can be challenging, with hurdles such as a lack of fresh ideas, organizational rigidity, and excessive sales focus. Still, when done right it’s a potent strategy for developing expertise, delivering unique insights, and building trust with your audience.
To succeed in thought leadership, create a value-driven program with diverse perspectives and consistent momentum. This is the key to realizing its full potential.
Evolve your brand position
Combining AI, Machine Learning and cutting-edge research techniques, we shape the data points that capture the voice of your customer, your market and your competition. We guide leadership teams through a brand development process that crystallizes the brand’s essence, position, and character, unveiling its distinct direction and inherent value. Once the strategy is solidified, we craft compelling narratives and differentiated messaging that will revolutionize your brand’s standing, forging an unparalleled market position.
Audience Understanding
We excel in deep audience analysis. Through a combination of AI, desk research, and one-on-one interviews, we gather insights into demographics, behaviours, and preferences. These elements are combined to deliver a tailored positioning strategy that perfectly aligns with the needs of your audience.
Brand Strategy
Through structured workshops with key stakeholders, conducted face-to-face or remotely, we dive deep into your essence to craft your brand’s purpose, vision, and values. We also define your unique brand personality, voice, and market position, to ensure your audience understands exactly who you are and what you stand for. We then formalize these core pillars of your brand identity, which serve as a platform for a consistent application across all channels.
Creative Exploration
We foster innovation through creative brainstorming and idea generation. We identify unique concepts and creative directions to enhance brand distinction, delivering value through fresh perspectives.
Brand Design
We collaborate with you to understand the evolution of your brand and bring it to life. We create eye-catching visual identities and powerful storytelling that expands your audience awareness and market presence. The result is a strong, unrivalled brand that resonates with your target audience and brings you huge value.
Brand Application
It’s time to bring that new visual identity and messaging to life by applying it across your core products, platforms, and content. We ensure that every piece of content and customer touchpoint has the same consistent look and feel, building awareness, trust, and loyalty by reinforcing your brand identity.
Digital Application
Our blend of creative expertise and technical skills means we can breathe new life into your online and offline materials. We apply your brand identity to a range of digital properties, ensuring a powerful and consistent presence across your website, landing pages, pillar pages, digital campaigns, microsites, product portfolios, and more.
Develop your thought leader program
We specialize in transforming your expertise into influence. Our tailored thought leadership strategies, content excellence, and strategic positioning will elevate your authority, drive engagement, and position you as a recognized industry powerhouse.
Audience Intelligence
Successful thought leadership is built on audience insight. We utilize cutting-edge AI technology and incisive interviews to gain deep insights into demographics and behaviours. This data guides precise thought leadership strategies, delivering value by ensuring the message aligns perfectly with audience preferences.
Market Intelligence
It’s time to bring that new visual identity and messaging to life by applying it across your core products, platforms, and content. We ensure that every piece of content and customer touchpoint has the same consistent look and feel, building awareness, trust, and loyalty by reinforcing your brand identity.
Targeting Strategy
Your thought leaders need to reach the right people to create interest, engagement, and value. We develop strategies that accurately target and engage your ideal audience, ensuring your thought leadership messages resonate.
Thought Leadership Education
We impart industry expertise, empowering you to become trusted leaders. This educational approach adds value, establishing your thought leaders as visionaries and reliable, go-to sources of news and opinion in their niche.
Creative Direction
Positioning requires distinction, or else you’re only adding to the white noise of thought leadership posts and podcasts. We provide innovative ideas and artistic direction, ensuring brand expressions stand out, and delivering value through creative differentiation.
Production
We execute campaigns seamlessly across different platforms, channels, and mediums, bringing thought leader strategies to life. From long-form blog articles that capture the voice and personality of your thought leaders to podcast filming, editing, production, and teasers for multi-channel promotion, we deliver value through visually compelling content and messaging.
Performance & Optimization
We continually track and analyze thought leadership results, optimizing strategies for maximum impact. Value is delivered by ensuring your thought leader content resonates effectively with your audience and evolves to meet changing needs and trends.
Execute your ABM program.
We accelerate your sales pipeline by uniting your internal sales and marketing teams around a transformative program. This initiative enhances the customer’s experience and understanding of your solutions, prompting them to reassess the value you offer and take action.
Targeting Strategy
Revolutionize your marketing with our ABM targeting strategy. We start by researching high-value accounts that are aligned with your goals, analyzing firmographic data and wider industry trends. Collaborating closely with your teams, we prioritize key accounts and use advanced technology for personalized content. The result? A meticulously tailored strategy amplifies your marketing impact and sparks engagement with your top prospects.
Sales Team Enablement
Our ABM launch methodology imparts industry expertise, empowering you to become ABM experts and ensuring you have the internal capabilities to convert your target accounts. This educational approach adds value, establishing your sales team as trusted advisors and enabling them to engage effectively within our carefully constructed ABM framework.
Creative Direction
Your ABM execution needs to be distinctive, or else you’re only adding to the white noise of marketing promotions. We provide innovative ideas and artistic direction, adding value through creative differentiation to ensure your communications and activities stand out.
Production
With target accounts agreed, sales and marketing aligned, and an eye-catching creative direction approved, it’s time to move into production. We seamlessly execute cross-platform ABM campaigns including direct mail, podcast filming, editing, production, and multi-channel promotion teasers—delivering value through visually compelling content and personalized thought leadership.
1:1 Promotion
We specialize in enabling direct, one-to-one engagement with each prospect as if they were sitting in the room. We create a personalized omnichannel experience for your target accounts, enabling you to begin meaningful conversations that open them up to new visions, ideas, and opportunities.
Performance & Optimization
We continually track and analyze ABM results, optimizing strategies for maximum impact. Value is delivered by ensuring your sales teams effectively penetrate each account, showing progress through the promotion period. This transparency is visible to all through the account-based dashboards configured to show the impact of your marketing and sales activities.
Build competency and skills within your sales team.
Successful enablement is all about building internal capability, so you can grow at your own pace and change strategic direction with ease. Our methodology is designed to energise and upskill teams across your entire organization. When you equip colleagues with the right tools and knowledge, they’re better positioned to communicate your value propositions more effectively.
Strategic Brief
At this early stage, we want to capture what you want to achieve by improving your sales enablement. The strategic brief documents what success looks like and how we will get you there. It includes the materials and strategic recommendations you need to deliver the best results for your sales teams. We develop these recommendations by working closely with your stakeholders, using a combination of interviews and online questionnaires.
Learning Outcomes
We play back what we’ve learned so far, combining your internal input with our broader external desk research. We then call on our knowledge and experience of best-practice sales enablement to formulate a plan. The output? An in-depth presentation, sharing what we believe will deliver the best results and how we will get there. As always, your feedback and approval are essential.
Journey Mapping
Your marketing needs to be customer-centric—and so does your sales enablement. We help you identify typical customer journeys so you have the skills and knowledge needed to nurture prospects and meet expectations. This lets your sales teams know how your audience usually engages and what they’re looking for.
Production
With the thinking and planning stages complete, we start creating the materials as per the agreed timeline and briefs. Our in-house team of copywriters, designers, UX specialists, developers, and marketing automation experts get to work producing the sales enablement materials to meet your needs. We also ensure you’re involved at every stage, giving you complete visibility and confidence in everything created.
Knowledge Transfer
Training sessions can help bring sales enablement content to life, lifting what’s on the page or screen into something more tangible. We design training programs to equip your sales team with the tools and knowledge they need to work optimally. These may come in the form of webinar sessions for you to present, or video content that talks your colleagues through the materials. We can deliver training sessions directly to employees across your organization too.
Measuring Success
Our process is designed to give you measurable success. By agreeing on which metrics to use in advance, we can see what’s working and what needs refinement—whether it’s your training sessions, certified sales staff, or employee engagement scores. As part of our commitment to ongoing improvements, we make any necessary adjustments to continue empowering your teams.
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Brand and product positioning experts.
Partners who empower you to emerge as market challengers.
Vision
Empower business leaders to use positioning to create category leadership.
Mission
To find the gap to create more meaningful opportunities for our customers, employees and the communities we live in.
Glory Group Limited
Founded in COVID-19 by two partners, Innovate India Digital Solutions is an award-winning marketing agency based in Chennai, India, with offices in Banglore, India and Mumbai, Pune.
Our tight team operates with pace and loves bringing new thinking and bandwidth to ambitious teams. We orchestrate brand and product marketing projects across the customer journey to help sales, marketing, and product teams perform and scale.
How brand positioning propels companies to long-term success
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When you strengthen your brand position you create a ripple effect that knocks down all barriers to growth.
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